Lenta pro review
About company
Lenta is that the leading multi-format grocery and FMCG retailer in Russia.
Lenta is that the largest hypermarket chain in Russia and therefore the fourth largest chain within the country in terms of revenue. the corporate was founded in 1993 in St. Petersburg. As of March 31, 2021, Lenta managed 254 hypermarkets and 140 supermarkets with a complete sales area of quite 1.5 million square meters. m in 89 cities of the ecu a part of Russia. the typical selling space of 1 Lenta hypermarket is about 5,500 square meters. m, the typical supermarket area is 800 sq. m, the typical retail area of Mini Lenta stores is 500 sq. m. m. the corporate has 11 distribution centers throughout Russia. In 2020, Lenta's revenue amounted to 445 billion rubles.
The company is developing formats for hypermarkets, supermarkets, and has recently launched a replacement format of convenience stores under the Mini Lenta brand.
Work in the Ribbon
The LENTA company pays special attention to personnel training, helps on the trail of professional growth. additionally to the quality training programs that employees undergo upon taking office, LENTA offers individual development programs taking under consideration the strengths of the workers .
In the history of the corporate there are many samples of successful career growth from starting positions: the top of the transport department joined the corporate several years ago as a billboard service trainee; merchandising director started her career at LENTA as a secretary; the deputy director of the hypermarket is now the deputy operating director of the whole LENTA chain. the corporate regularly monitors career growth indicators; annually, quite 14% of all LENTA employees move to higher positions.
The indispensable principle of "TAPE" is to figure fully compliance with the legislation of the Russia . the corporate provides its employees with a competitive and decent salary, which is often reviewed, a social package including voluntary medical insurance, reduced price meals, and therefore the opportunity to review foreign languages. the corporate features a fair and transparent bonus system.
LENTA has an efficient process of normal assessment of personnel performance.
The company develops variety of programs of non-material motivation: competitions by profession, promotions for workers , corporate events.
Suppliers
Building strong interdependent relationships with suppliers is an important element of LENTA's development strategy. a good range of local products is one among the key advantages of our offer to buyers. LENTA cooperates with about 3,000 suppliers. In 2015, 96% of all products presented in LENTA were purchased in Russia. For the corporate as an entire , in 2015, over 22% of the products in our total assortment were goods of local manufacturers, of which 50.3% were fresh foods products (category "fresh").
LENTA, as an actively developing company, guarantees its suppliers:
High product turnover and sustainable profit growth;
Guaranteed sales volume;
Increase in brand awareness thanks to the wide presentation of your products on the shelves of the chain's hypermarkets;
Offers of latest sales markets, because of the active expansion of LENTA within the regions of Russia;
Accuracy of calculations and accuracy of payments.
LENTA has common goals with its partners: growth of turnover and market share. Our joint task is to bring goods to consumers within the shortest possible way at the foremost affordable price. Therefore, we use the foremost modern technologies that allow us to scale back the prices of delivery and display of products both for the LENTA company and for our partners.
We have extensive experience working with Russian and global manufacturers. Therefore, we will offer our suppliers variety of joint activities to extend the sales of products through the shopping malls of the LENTA chain:
Promotions;
regular and seasonal product catalogs;
joint advertising campaigns;
joint development of packaging;
production of products under the private labels of our company.
The high level of data of the LENTA brand and therefore the loyalty of our customers guarantee our partners rapid climb and stable positive sales dynamics.
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